Let’s start with YES! You do need a logo for your business!
Having a company logo immediately makes you different to competitors in your industry. It catches people’s eye, and helps people to remember you. You want this to happen don’t you?
Years and years ago, McDonalds logos were braneded with the arches, and their restaurant name underneath McDonalds, nowadays, whenever we see… M… we already know it is McDonalds.
There are different types of logos that you can choose for your business. You may decide on an image alone, or text alone, or you many want a combo! There are however, seven main logo types that you can keep in mind when it comes to choosing a logo for your business.
- Monogram Logos: These are logos that contain letters instead of the long drawn-out names of the initials. For example, KLM. KLM is an airline company otherwise known as, Koninklijke Luchtvaart Maatschappij N.V. Okay? So obviously, they are going to want to condense that down a little so that is it a lot more memorable for people. Thus the below logo was formed.
2. Wordmark Logos: These logos are the name of a company but in a really distinct font, such as Google. The Google logo says Google in the memorable, bold typography of the primary colours! Google have even started just using a letter G as an icon with the same colours, no other letters, just a G, yet we all still now that this means Google! Amazing.
3. Logo Symbols: These logos are graphic logos or icons. The most famous logo symbols are the Apple icon for Apple, and the bird for Twitter. These types of logo are for well established brands, so established that they don’t need to include the name in text of their company, they are already instantly recognisable from their icon alone. If you want to go with a logo symbol, then choose a graphic that you are going to want to keep with your brand for a long time, that way, once your business is more established, you can begin to drop the text on your brand, and the image will remain for people to recognise.
4. Abstract Logo: These types of logo are similar to logo symbols above, but they have a bit more to them. In abstract logos you are able to convey what your business is about a lot more, and you can use more shapes and colours. For example, see the Adidas logo below. Their logo is an abstract logo in which three race lines run through it, representing that their brand is a running/sports brand.
5. Mascot Logo: This type of logo is using the company mascot to feature in their logo. A major mascot logo type is KFC, using Colonel Sanders. This type of logo is quite playful, and allows an element of fun into the brand.
6. A Combination Logo: This logo is pretty much what is says, a combination of other types of logos, for example text and an icon/graphic. Famous combination logos are Doritos, and Burger King. These are the easiest type of logos that will be able to help establish your brand straight away as people will see your icon and your company name together creating a striking logo.
7. Emblem Logo: Think crests, badges and seals. These types of logo are commonly used for more traditional industries such as schools, universities and car manufacturers, but recently there has been a modern approach to their use, such as Harvard and Starbucks. These type of logos look classy, and also modern.
Having a logo is the beginning of forming your brand. So where do you start?
Looking for a fantastically creative gal is where you start. And end here! Ivy Creative, your marketing professionals in Cheshire, can design your logo for you. You may have an idea of what you want it to look like, or you may not have the foggiest! We can help you with that. Luckily for you, Ivy Creative have been helping small businesses with their logo designs for years, and we have covered just about every type of industry. That doesn’t mean that your logo will look like others in your industry, but there are a certain set of unwritten rules that are followed when it comes to small business logo design. For example, if you are an accounting firm, we wouldn’t want to be using large, playful, childlike fonts would we? It just wouldn’t fit the bill. We would be looking at corporate, and classic font styles here, to help build the trust in clients that are looking for accountant firms.
Once you have a logo, you can then use it on everything else associated with your company; your website, social media channels, business cards, uniforms, vehicles, letters, posters, cups, pens, mouse mats, the list goes on.
For help with your logo design, get in touch! firstname.lastname@example.org